If you're a member of an industry super fund, ME Bank is your bank.
Just over 20 years ago, something remarkable happened in Australia.
The union movement and some far-sighted business leaders, with the support of the Federal Government, got together to create the first industry super funds.
This was a giant step forward for working Australians.
For the first time, not only would ordinary Australian men and women have superannuation; they would have it managed by super funds created solely to benefit them. There would be no investors or shareholders to siphon off profits - just members.
It was all about helping all Australians have a better retirement. And that's exactly what industry super funds have done, consistently delivering better long term results than retail super funds^, and building the retirement savings of over five million Australians.
A bank built on the same principles as industry super funds.
What if they created a bank that was built on the same principles as their super funds?
A bank that would provide a real option to the profit driven big banks.
So with the support of industry super funds, ME Bank was born - a new kind of bank with a new deal for working Australians.
ME Bank was created in 1999, although its origins date back to September 1994 when, as an initiative of the Australian Council of Trade Unions (ACTU), National Mutual launched Super Member Home Loans.
From day one, ME Bank's goal was to give industry super fund members better value banking and better service with a no-nonsense approach to borrowing and with products that were simple, straightforward and offered value-for-money to working Australians.
All with low or no fees, low interest rates and higher returns built in for industry super fund members.
Now ME Bank has branches opening right across Australia. And as more industry super fund members take advantage of the benefits of banking with us, the branch network continues to grow.
If you're with an industry super fund, ME Bank is your bank.
From the beginning, ME Bank has been a very different kind of bank. Because we treat you like members, not just customers.
That doesn't just mean providing better value banking, but also ethical banking, including a responsible lending policy that strives to make sure you never take on an unmanageable level of debt.
It also means providing genuine service. When you call ME Bank, you speak to a real person, not a machine, and they are always right here in Australia.
It's hardly surprising then, that compared to other banks, people who bank with ME Bank are consistently more likely to be satisfied, and more likely to promote their bank to other people*.
The question is, why pay more for your banking than you have to? Why pay higher interest on your home loan? Why get less interest on your savings? Why pay more in bank fees? Why not be treated with dignity and respect?
Now, more than ever, if you're a member of an industry super fund, you should take advantage of the better service and better value banking offered by ME Bank.
After all, it was the bank created for you.
^ APRA Performance Data. Jan 2011. Over the last seven years among the nation's largest 200 funds: Industry and not for profit super funds (industry, public sector and corporate) filled the top 38 best performing funds, and 49 of the top 50 performing funds; and Retail funds filled 26 of the 30 worst performing funds.
* CoreData brandmanagement Net Promoter Score (NPS) Survey December 2009: The NPS of customer satisfaction is determined by taking the percentage of "promoters", those who are highly likely to recommend the product or service, and subtracting the percentage of "detractors", those who are unlikely to recommend.
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